Belen Andreu
Xavi Garcia-Ruano
Founder & CEO de Odoovers
My professional background comes from over 15 years in leadership positions within marketing and creative agencies, working in strategy, branding, content, customer experience, and technology-driven communication.
I have led teams and operations, and I have also worked hands-on in sectors such as retail, hospitality, entertainment, media, and advertising, collaborating with over 70 recognized brands.
SPECIALTIES
Digital Strategy · Marketing · Odoo · Branding · Audiovisual · Creative Leadership
Initial trajectory
I started in film, TV, and audiovisuals (Warner Music, TV3, Maritime Museum, Grup Balañá). I evolved into creative and strategic leadership: CCO at EMOTION EXPERIENCE, Chief Content Officer at Bexfy
Current Affairs
CEO of Odoovers (marketing specialized in Odoo), Founder of XGRO (strategy and growth), Co-founder of AllRightsMedia. Focus: strategy + execution + technology working together
PROFESSIONAL EVOLUTION - REINVENTION
Audiovisual expertise
Production management, cinematography, filmmaking in cinema, TV, and events
Creative leadership
Strategy, branding, content, brand experiences
Marketing + Technology
Odoovers, XGRO, AllRightsMedia strategy, execution, and technology speaking the same language
TRAINING
Film and Audiovisuals (ESCAC/UB), specialization in Cinematographic Photography Direction
Audio-Visual Law and Intellectual Property (Editrain)
Production and Multimedia (Mk3)
Business Strategy and Development (Esade)
