How much can you pay for one lead?

Start from what a customer is worth to you, not from what a platform charges. Put in your own numbers and you get the most you can pay per lead before paid media stops making money.

Your numbers

Example figures. Replace them with yours.

Average project value

€

What an average signed implementation brings in.

Most you'd spend to win one customer

% of project value

Your call. Think margin and how long the client stays.

Leads that turn into a demo

Look at your last 20 leads in Odoo CRM.

Demos that become a signed project

New customers you want per month

customers

What that means

Maximum cost per lead

€225

Pay more than this per lead and each new customer costs you more than you decided they're worth.

Maximum cost per customer€3,000

Leads you need for one customer13.3

Monthly budget for your goal€6,000

Three-month test at that budget€18,000

Check each platform against your number

Type the cost per lead you see in your ad account, or the one an agency quoted you. Leave a row empty if you don't run it.

Numbers don't add up, or you don't know how many leads reach a demo? That's usually the tracking. We'll look at it with you.

Talk to Odoovers