Services in Spain , Belgium and the Netherlands .
Odoo Specialist Implementers
Team speaks Spanish, English, and French
Team members with direct experience in Odoo SA .
More than 15 years in Digital Marketing .
Most automation exists in isolation from the rest of your business
The most well-known automation tools (Mailchimp, HubSpot, ActiveCampaign, Brevo...) do one thing well: send automated emails .
But they live on their own island.
An automated email doesn't update your inventory, generate a quote, advance a lead in your CRM, or trigger a stock replenishment. To connect them with the rest of your business, you need expensive, fragile integrations that break with every update.
At Odoo, automation is connected to everything from day one.
When a customer abandons a shopping cart, Odoo doesn't just send a recovery email: it updates the CRM, records the behavior, can generate a personalized offer, and, if demand increases, even trigger a replenishment order with your supplier. Marketing, sales, CRM, and inventory work as a single system. No external tool can do that without workarounds.
Automating emails is easy. The difficult part, and what truly drives business, is automating everything that happens after the email.
Only a platform that has everything connected can do that.
What we automate in your Odoo
Marketing
Automated email campaigns, lead nurturing sequences, abandoned cart recovery, dynamic behavioral segmentation... For online stores, cart recovery is natively integrated with your Odoo e-commerce platform .
Sales
Lead scoring based on demographic and behavioral criteria and automated pipeline tracking in the CRM.
Operations
Automatic event registration confirmations, scheduled reminders, post-purchase follow-ups, automatic support ticket notifications, and automatic review requests after a sale.
How we implement your automation
We analyze your current marketing, sales, and operations processes to identify which repetitive tasks are time-consuming and where automation has the greatest impact. We don't automate for the sake of automation; we prioritize based on return on investment.
We design automation flows: triggers, conditions, actions, and timings. We map each customer journey before building anything, and we validate the entire logic with you.
We configure the workflows in your Odoo system and test them with test contacts before going live. We verify that each sequence works as expected and that GDPR compliance is met.
We activate automations and monitor your KPIs: open rate, clicks, conversion, and qualified leads. We adjust based on real data to improve performance month after month.
STRATEGIC CONSULTANCY FOR THE DIGITAL AGE
Boost Your Digital Growth with Trusted Experts
Navigate Digital Transformation with Trusted Experts We take pride in a history of successes, with case studies and client testimonials that reflect our ability to transform challenges into opportunities. Whether it’s improving operational efficiency, increasing profitability, or expanding your market reach, our consultants are dedicated to achieving exceptional results.
Our team of consultants works closely with you to identify growth opportunities, optimize processes, and employ digitalization as a catalyst for your success.
Frequently asked questions about automation in Odoo
The main difference is integration. Mailchimp and HubSpot are excellent for email marketing and campaign automation, but they function as separate tools from the rest of your business. Odoo natively connects automation with your CRM, e-commerce, sales, and inventory. A marketing action can update the CRM, generate a quote, or trigger a stock replenishment without external integrations. For companies already using Odoo, this eliminates subscription and integration costs.
Yes, Odoo marketing automation works within the Odoo ecosystem. If you're not yet using Odoo, we can implement it as part of your project. If you already have Odoo as your ERP or CRM, adding marketing automation is a natural and cost-effective step, as it leverages the data you already have in the system.
Odoo's marketing automation requires the Marketing Automation module, which in turn installs Email Marketing. To take full advantage of all its features, we also recommend having a CRM. During the initial audit, we identify exactly which modules your specific needs and what the optimal configuration is.
Odoo provides the tools to comply with the GDPR, but compliance depends on how it's configured. We configure every automation to respect European regulations from the design stage: consent management, double opt-in, right to erasure, traceable consent logs, and configurations adapted to the requirements of Spain, Belgium, and the Netherlands. Compliance isn't an afterthought; it's part of how we build every workflow.
It depends on the scope. A specific automation—like cart recovery or a welcome sequence—can be ready in 1-2 weeks. A complete automation system covering marketing, sales, and operations typically requires 4-8 weeks, including auditing, workflow design, implementation, and testing.
Yes, and natively. Abandoned cart recovery, product recommendations, post-purchase sequences, and review requests are all integrated directly into your Odoo store without any additional connector configuration. This native integration is one of the biggest advantages of automating within Odoo rather than with an external tool.
The cost depends on the number and complexity of the workflows, whether you already have Odoo configured, and the modules required. A one-off automation project typically starts at €1,500-€2,500. A complete marketing and business automation system is priced according to its scope. We provide a detailed proposal after the initial process audit.
Yes. We'll train your team so they can independently monitor, adjust, and create new basic automations. For complex workflows or new integrations, we'll be available for support. The goal is for you to be independent of us for day-to-day operations.
Yes. We are based in Brussels and work with clients in Belgium, the Netherlands, and Spain. Our team communicates in Spanish, English, and French. We understand the GDPR compliance requirements specific to these markets, a critical factor in marketing automation that many agencies overlook.
This is a common scenario. We analyze your existing automations, replicate them, and improve them within Odoo. The immediate benefit is eliminating the need for an external subscription and seamlessly integrating automation with the rest of your operations. We plan this to ensure there's no interruption to your active campaigns.
We provide solutions
What can we do for you?
Content
Manage, organize, plan, and create content for your communication channels and social networks.
Design and Creativity
UX/UI, email marketing, custom templates to make your product understood at a glance
